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FESPA Middle East 2026

FESPA Middle East

27 Nov 2025

Scaling success in apparel printing - Debbie McKeegan

Debbie joins us ahead of her session at FESPA Middle East 2026, where she’ll dive deep into the theme Scaling Success in Apparel Printing. In this interview, she shares insights on:

  • The real meaning of “scaling success”
  • How printers should evaluate DTF vs DTG in 2026
  • The rising impact of AI and automation on design workflows
  • Why quality should never take a hit when demand increases
  • How craftsmanship and speed can (and must) coexist
  • The partnerships and practices driving the next era of apparel printing
  • What gives her hope about the future of the industry

📽️ Whether you're a printer, brand, designer, or production specialist – watch as Debbie brings clarity, direction, and genuine perspective on where the apparel sector is heading.

📅 Debbie speaks on Wednesday 14 January at FESPA Middle East 2026, Dubai Exhibition Centre.

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