Education is at the heart of FESPA, allowing visitors to FESPA Middle East an opportunity to discover industry advancements, future trends and learn key skills for their business.
These seminars will be FREE and open for all visitors to attend.
COLOUR CONFIDENCE WORKSHOPS
Colour Confidence Workshops
We are delighted to announce our collaboration with ColorBase, to present an extensive educational workshop series. These sessions will take place within FESPA Middle East on 29 January 2024.
For many printing companies, achieving colour accuracy remains an ongoing challenge. The industry constantly evolves with changes in technology, materials, and heightened expectations from discerning customers and brands. While colour may meet expectations most of the time, the real challenge emerges when it doesn't.
The seminar series encompasses two key themes:
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Print Operators: Essential insights and practical guidance for printer operators, including valuable tips and tricks to enhance consistency, diagnose issues, and implement effective solutions. Much of this guidance offers common-sense approaches that can make a significant difference. We also teach you how to communicate the identified root of the issue.
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Sales Professionals: Catering to sales professionals, or any customer-facing position, within printing companies. Their interactions with clients often revolve around meeting tight deadlines and providing cost-effective solutions. Serving renowned global brands, it can be challenging to navigate the expectations of brand managers and marketing executives who can request seemingly impossible tasks. This seminar explores the strategies for communicating effectively about colour-related concerns and help participants distinguish whether the issue lies with their own processes or is out of their control.
COLOUR CONFIDENCE WORKSHOP PROGRAMME - 29 JANUARY
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North Suite 2
- Colour Confidence Workshops
Topics covered:
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Defining colour accuracy
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Achieving consistent colour reproduction
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Practical steps for enhancing colour consistency
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Effective troubleshooting and issue diagnosis
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Communicating solutions to colleagues and customers
Language:
English.
Cost:
Free for all visitors.
Seating is limited to 100 people and will be allocated on a first come, first serve basis.
Register your interest in the Colour Confidence Workshop Series
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North Suite 2
- Colour Confidence Workshops
Topics covered:
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Understanding the significance of colour accuracy
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Deciphering the concept of 'Impossible colours’
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Insights into the perspectives of brand managers
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Effective communication strategies for addressing limitations
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Selling the advantage of technology
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Handling customer complaints with finesse
*This session aims to simplify technical complexities, making them accessible to all*
Language:
English.
Cost:
Free for all visitors.
Seating is limited to 100 people and will be allocated on a first-come, first-serve basis.
Register your interest in the Colour Confidence Workshop Series
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