Christian will dive into the evolving world of brand experience, exploring how we can support clients with creative solutions that are not only innovative but also drive profitability. As customer demand grows for cleaner, more sustainable practices, the industry faces a critical question: how do we stay ahead of the curve? Christian will share his sustainability toolkit, covering the importance of certifications and best practices, what sustainable printing truly means, how to calculate and reduce carbon footprints, the potential of second-life products, and whether a PVC-free future is within reach.