FESPA LEADERSHIP EXCHANGE PROGRAMME
FESPA Leadership Exchange "FLEX" is unique series of events exploring the changing landscape of the global and regional speciality print and signage market, focusing on technological and behavioural shifts, in an open forum which facilitates knowledge sharing, transparency and inspiration.
FLEX are a complimentary event which will be held in the cities of Riyadh, Jeddah, Amman and Cairo between the 24-27 November 2025.
Explore the agenda for each event below:
24 NOV - RIYADH
FESPA welcome and introduction
Chairperson: Neil Felton | CEO, FESPA
Neil will open the session with a welcome and introduction on behalf of FESPA, before diving into the latest findings from the FESPA Print Census. His insights will set the stage for the discussions ahead, offering a clear snapshot of industry trends, challenges, and opportunities shaping the future.
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How brands, retailers and print buyers are challenging the printing industry with new requirements and expectations
Christian Duyckaerts | Founder, Rebranding Collective | MD, Retail Communicators | FESPA Board Member
Christian will dive into the evolving world of brand experience, exploring how we can support clients with creative solutions that are not only innovative but also drive profitability. As customer demand grows for cleaner, more sustainable practices, the industry faces a critical question: how do we stay ahead of the curve? Christian will share his sustainability toolkit, covering the importance of certifications and best practices, what sustainable printing truly means, how to calculate and reduce carbon footprints, the potential of second-life products, and whether a PVC-free future is within reach.
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Future vision, past vision or next future (where is technology on visual communication)
Alberto Masserdotti | MD, Gruppo Masserdotti Spa | Founder, Domino Sistemi srl | FESPA Board Member
Alberto will delve into the future of retail and challenge the notion of whether it still belongs in display. In a landscape that’s evolved countless times in recent years, he’ll help unpack pressing questions: Are we still on time, prepared, and relevant? Do today's tech trends still hold value? Has technology overtaken traditional physical space? And ultimately—what are the most impactful technologies of today and tomorrow, and who are they really for?
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Working group - SWOT analysis
In this interactive session, delegates will collaborate to identify the key strengths, weaknesses, opportunities, and threats facing our sector—both today and in the future. How optimistic are we about what lies ahead? What do we see as the biggest challenges? Join the conversation and discover whether your outlook aligns with that of your peers.
Facilitated by;
Neil Felton | CEO, FESPA
Christian Duyckaerts | Founder, Rebranding Collective | MD, Retail Communicators | FESPA Board Member
Alberto Masserdotti | Owner, Gruppo Masserdotti Spa | Owner, Domino Sistemi srl | FESPA Board Member
Bazil Cassim | Regional Manager MEA, FESPA
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Lunch
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Building a global identity from the Middle East
Amit Radia | CEO, Atlas Printing Group
The Middle East has long been a dynamic marketplace for print, driven by rapid growth, a strategic trade positioning and ambitious, future thinking investment. Today, the region stands at a pivotal stage in its growth, with the potential to evolve into a global hub with its own distinct print identity. In this session, Amit Radia will share his vision of how the Middle East can go beyond traditional boundaries and take a defining role in shaping the global print industry.
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Reflection
Speakers and delegates will team up for the final time to evaluate what issues and objectives have come to light and whether the results challenge our initial assumptions and the delegate’s present thoughts.
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Conference close and networking
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25 NOV - JEDDAH
FESPA welcome and introduction
Chairperson: Neil Felton | CEO, FESPA
Neil will open the session with a welcome and introduction on behalf of FESPA, before diving into the latest findings from the FESPA Print Census. His insights will set the stage for the discussions ahead, offering a clear snapshot of industry trends, challenges, and opportunities shaping the future.
|
How brands, retailers and print buyers are challenging the printing industry with new requirements and expectations
Christian Duyckaerts | Founder, Rebranding Collective | MD, Retail Communicators | FESPA Board Member
Christian will dive into the evolving world of brand experience, exploring how we can support clients with creative solutions that are not only innovative but also drive profitability. As customer demand grows for cleaner, more sustainable practices, the industry faces a critical question: how do we stay ahead of the curve? Christian will share his sustainability toolkit, covering the importance of certifications and best practices, what sustainable printing truly means, how to calculate and reduce carbon footprints, the potential of second-life products, and whether a PVC-free future is within reach.
|
Future vision, past vision or next future (where is technology on visual communication)
Alberto Masserdotti | MD, Gruppo Masserdotti Spa | Founder, Domino Sistemi srl | FESPA Board Member
Alberto will delve into the future of retail and challenge the notion of whether it still belongs in display. In a landscape that’s evolved countless times in recent years, he’ll help unpack pressing questions: Are we still on time, prepared, and relevant? Do today's tech trends still hold value? Has technology overtaken traditional physical space? And ultimately—what are the most impactful technologies of today and tomorrow, and who are they really for?
|
Working group - SWOT analysis
In this interactive session, delegates will collaborate to identify the key strengths, weaknesses, opportunities, and threats facing our sector—both today and in the future. How optimistic are we about what lies ahead? What do we see as the biggest challenges? Join the conversation and discover whether your outlook aligns with that of your peers.
Facilitated by;
Neil Felton | CEO, FESPA
Christian Duyckaerts | Founder, Rebranding Collective | MD, Retail Communicators | FESPA Board Member
Alberto Masserdotti | Owner, Gruppo Masserdotti Spa | Owner, Domino Sistemi srl | FESPA Board Member
Bazil Cassim | Regional Manager MEA, FESPA
|
|
Lunch
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|
Building a global identity from the Middle East
Amit Radia | CEO, Atlas Printing Group
The Middle East has long been a dynamic marketplace for print, driven by rapid growth, a strategic trade positioning and ambitious, future thinking investment. Today, the region stands at a pivotal stage in its growth, with the potential to evolve into a global hub with its own distinct print identity. In this session, Amit Radia will share his vision of how the Middle East can go beyond traditional boundaries and take a defining role in shaping the global print industry.
|
Reflection
Speakers and delegates will team up for the final time to evaluate what issues and objectives have come to light and whether the results challenge our initial assumptions and the delegate’s present thoughts.
|
Conference close and networking
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26 NOV - AMMAN
FESPA welcome and introduction
Chairperson: Neil Felton | CEO, FESPA
Neil will open the session with a welcome and introduction on behalf of FESPA, before diving into the latest findings from the FESPA Print Census. His insights will set the stage for the discussions ahead, offering a clear snapshot of industry trends, challenges, and opportunities shaping the future.
|
How brands, retailers and print buyers are challenging the printing industry with new requirements and expectations
Christian Duyckaerts | Founder, Rebranding Collective | MD, Retail Communicators | FESPA Board Member
Christian will dive into the evolving world of brand experience, exploring how we can support clients with creative solutions that are not only innovative but also drive profitability. As customer demand grows for cleaner, more sustainable practices, the industry faces a critical question: how do we stay ahead of the curve? Christian will share his sustainability toolkit, covering the importance of certifications and best practices, what sustainable printing truly means, how to calculate and reduce carbon footprints, the potential of second-life products, and whether a PVC-free future is within reach.
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The future of textile printing: innovations and key drivers reshaping the ecosystem
Debbie McKeegan | CEO, Texintel | Creative Director, Debbie McKeegan Design | FESPA Textile Ambassador
The printed textile industry is undergoing a seismic transformation driven by cutting-edge innovations and significant market shifts. Consumers are demanding sustainability alongside customisation, while advancements in digital printing, eco-friendly technologies and materials are paving the way for a greener, more agile future. This 20-minute session will explore the latest shifts, innovations and technologies – spotlighting the opportunities they present in a rapidly evolving market. Join us as we uncover how these disruptions are reshaping the textile printing ecosystem and discover strategies to thrive in this new era.
|
Working group - SWOT analysis
In this interactive session, delegates will collaborate to identify the key strengths, weaknesses, opportunities, and threats facing our sector—both today and in the future. How optimistic are we about what lies ahead? What do we see as the biggest challenges? Join the conversation and discover whether your outlook aligns with that of your peers.
Facilitated by;
Neil Felton | CEO, FESPA
Christian Duyckaerts | Founder, Rebranding Collective | MD, Retail Communicators | FESPA Board Member
Debbie McKeegan | CEO, Texintel | Creative Director, Debbie McKeegan Design | FESPA Textile Ambassador
Bazil Cassim | Regional Manager MEA, FESPA
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Lunch
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Regional focus group session
This session brings together local representatives from across the region to share insights, strategies, and proven approaches for effectively serving and engaging the market.
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Reflection
Speakers and delegates will team up for the final time to evaluate what issues and objectives have come to light and whether the results challenge our initial assumptions and the delegate’s present thoughts.
|
Conference close and networking
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27 NOV - CAIRO
FESPA welcome and introduction
Chairperson: Neil Felton | CEO, FESPA
Neil will open the session with a welcome and introduction on behalf of FESPA, before diving into the latest findings from the FESPA Print Census. His insights will set the stage for the discussions ahead, offering a clear snapshot of industry trends, challenges, and opportunities shaping the future.
|
How brands, retailers and print buyers are challenging the printing industry with new requirements and expectations
Christian Duyckaerts | Founder, Rebranding Collective | MD, Retail Communicators | FESPA Board Member
Christian will dive into the evolving world of brand experience, exploring how we can support clients with creative solutions that are not only innovative but also drive profitability. As customer demand grows for cleaner, more sustainable practices, the industry faces a critical question: how do we stay ahead of the curve? Christian will share his sustainability toolkit, covering the importance of certifications and best practices, what sustainable printing truly means, how to calculate and reduce carbon footprints, the potential of second-life products, and whether a PVC-free future is within reach.
|
The future of textile printing: innovations and key drivers reshaping the ecosystem
Debbie McKeegan | CEO, Texintel | Creative Director, Debbie McKeegan Design | FESPA Textile Ambassador
The printed textile industry is undergoing a seismic transformation driven by cutting-edge innovations and significant market shifts. Consumers are demanding sustainability alongside customisation, while advancements in digital printing, eco-friendly technologies and materials are paving the way for a greener, more agile future. This 20-minute session will explore the latest shifts, innovations and technologies – spotlighting the opportunities they present in a rapidly evolving market. Join us as we uncover how these disruptions are reshaping the textile printing ecosystem and discover strategies to thrive in this new era.
|
Working group - SWOT analysis
In this interactive session, delegates will collaborate to identify the key strengths, weaknesses, opportunities, and threats facing our sector—both today and in the future. How optimistic are we about what lies ahead? What do we see as the biggest challenges? Join the conversation and discover whether your outlook aligns with that of your peers.
Facilitated by;
Neil Felton | CEO, FESPA
Christian Duyckaerts | Founder, Rebranding Collective | MD, Retail Communicators | FESPA Board Member
Debbie McKeegan | CEO, Texintel | Creative Director, Debbie McKeegan Design | FESPA Textile Ambassador
Bazil Cassim | Regional Manager MEA, FESPA
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Lunch
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Egypt's evolving market: trends, data & disruptions
George Simonian | Dean of Applied Arts Faculty, BADR University
Egypt is one of the MENA region's fastest-growing economies, Egypt is undergoing rapid transformation supported by advancements in digital printing, consumer behaviours and investment across print related industries. George will offer an understanding of the latest trends, data insights and disruptive forces shaping the industry. Attendees will gain a deeper knowledge of where opportunities lie in a digitally enhanced Egypt.
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Reflection
Speakers and delegates will team up for the final time to evaluate what issues and objectives have come to light and whether the results challenge our initial assumptions and the delegate’s present thoughts.
|
Conference close and networking
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If you would like more information on how to join this exclusive complimentary event, complete the form below and a member of our team will be in touch soon.
Please note: This event is exclusively curated for business owners and decision-makers in the print and signage industry, not for industry suppliers.
If you are a supplier, we kindly request that you share this event with your leading customers in these regions and encourage them to register thier interest.