Sustainability, Regulation and Culture in the GCC - with Bella Tobing
In this episode of 5 Minutes with FESPA, Chris Minn is joined by Bella Tobing, Corporate Sustainability and Government Affairs lead at Epson Middle East, ahead of her conference session at FESPA Middle East next month in Dubai.
Bella shares insight into what sustainability really means in practice today - beyond policies and reporting - and why embedding sustainability into workplace culture is essential for long-term impact. Drawing on her experience across the Middle East, Turkey, Africa and Central West Asia, she explains how regulations, internal engagement and cross-functional collaboration are shaping real change across organisations.
The conversation also explores how sustainability adoption is evolving across the GCC, the role of the UAE as a regional driver following COP28, and why education and understanding are critical to turning sustainability from a compliance requirement into a shared business mindset.
Bella will be expanding on this topic in her live session at FESPA Middle East 2026, taking place from 13-15 January at the Dubai Exhibition Centre.
Use code: FMEJ605
