Unlock real value from AI - with Carlo Pepe
Following the success of the industry’s first AI Lab at FESPA Middle East 2025, Carlo reflects on how quickly generative AI has moved from experimentation to everyday use across print businesses - with over 65% of organisations now actively using AI tools such as ChatGPT, Gemini and image generation platforms.
But while adoption has accelerated, Carlo highlights a growing gap between usage and real business value. In 2026, the focus shifts from introduction to levelling up - helping businesses move beyond curiosity and towards structured, practical AI deployment.
Introducing the FESPA AI Clinic
New for 2026, the FESPA AI Clinic, supported by Koshima, offers 20-minute, one-to-one consultation sessions designed to help print businesses identify where AI can deliver the greatest impact. These personalised sessions explore:
- Where AI is already being used in your business
- Where it’s creating friction or a missed opportunity
- Where not to invest time or resources
- A clear, practical roadmap for next steps
Each session is tailored to the individual business - not generic advice - and delivers a focused plan to help teams move forward with confidence.
Two AI Labs. One clear direction.
Alongside the AI Clinic, Carlo will also deliver two dedicated AI Labs, including a hands-on session demonstrating how AI tools can transform a customer brief into conceptual designs in a short space of time - showcasing real-world value across creativity, speed and workflow efficiency.
How to take part
To attend the AI Clinic or Labs, visitors must:
→ Register for FESPA Middle East 2026
→ Download the FESPA Middle East App
→ Pre-book sessions in advance via the app
Use code: FMEJ605
