The highly anticipated competition will bring together the region’s most skilled and up-and-coming vehicle wrapping professionals to compete across a series of technical and creative challenges. This year's participants will be tested on their knife skills, application techniques, speed, precision, and overall creativity as they progress through multiple competitive rounds.

Tasks include full and partial vehicle wraps, printed vinyl applications, colour-change wraps, and paint protection film (PPF) applications across a range of objects and surfaces. Supported by sponsors AGMC, Hexis, and WrapStock, the competition will be judged by an elite panel of globally recognised wrap experts who will assess technique, execution, accuracy, and finishing across each challenge.

In addition to the competition, visitors will benefit from immersive training workshops and live demonstrations delivered by six industry experts in the wrapping field, who will also form part of the judging panel: Ole Solskin, Kiss Lajos, Ivan Tenchev, Penélope Garrido Milla, Carlos Ruiz Fort, and Paige Walton. They will cover wrapping basics, PPF application, window tint, wrapping details and finishing, advanced wrapping techniques, detailing masterclass, and efficiency and workflow cutting.

The sessions form an integral part of the World Wrap Masters experience, offering practical insights and expert guidance designed to inspire and upskill professionals from across the graphics, signage, and wrapping industries.

The winner of the World Wrap Masters Middle East will earn a coveted place in the World Wrap Masters Final, taking place in May in Barcelona, where they will compete against top wrap artists from around the world.

Bazil Cassim, Regional Manager (Middle East & Africa), FESPA, said: “The World Wrap Masters Middle East has become one of the most exciting and dynamic features of our event, showcasing the extraordinary talent and technical innovation within the regional wrapping community. Each year, the competition raises the bar by pushing creativity, precision, and professionalism to new heights. We are proud to provide a platform where wrappers can learn, compete, and connect, and we look forward to seeing who will represent the Middle East on the global stage in Barcelona next year.”

Elsewhere at the event, FESPA Middle East will once again place a strong emphasis on sustainability, reflecting the growing demand for environmentally responsible practices within the speciality print and signage community.

In addition to a dedicated stream of sustainability-focused conference sessions, visitors will gain access to a series of practical, informative, and actionable resources designed to help speciality printers advance their sustainability journeys. These downloadable documents will offer guidance on reducing environmental impact, improving operational efficiency, and adopting responsible production methods across all areas of print and signage.

Visitors are invited to the Club FESPA Lounge, where they can learn more about the benefits of joining FESPA as a federation member. FESPA Direct members have access to a wide range of exclusive industry resources, including the latest findings from the global FESPA Print Census, a comprehensive library of Technical and Sustainability Guides, and an online community platform connecting print professionals worldwide.

The lounge also serves as a central hub for networking, knowledge exchange, and insights into how membership can support professional growth and development, as well as providing a dedicated area for doing business.

Several sponsors for the event have also been confirmed. They include CMYK as the returning Gold Sponsor for this year’s edition, reinforcing its long-standing partnership with FESPA. Lumojet joins for the first time as the event’s Silver Sponsor, while KeyPoint Intelligence remains FESPA’s Thought Leadership Partner. As part of their role, KeyPoint Intelligence contributes to FESPA’s industry research and will deliver expert insights during the conference programme.

Several key exhibitors have already committed to their participation in the 2026 edition of FESPA Middle East. Early confirmed brands include Arlon, AT.Inks, Brother, Color Dec, CSIX General Trading, Dynagraph, Epson, Flex Europa, Flora, Icon Digital, Interone, Mimaki, Mutoh, Nutech Digital Ink, Nazdar, Orafol, Pongs, Summa, Triangle and ZSK Stickmaschinen. These companies will showcase a diverse range of technologies and solutions across digital printing, textile production, signage, and workflow innovations, offering visitors the opportunity to explore the latest advancements shaping the sector.

Attendance at the conference is free for all event visitors. Industry professionals can now obtain their free entry pass using promo code FMEM605 during registration on the show website. Entrants for the World Wrap Masters Middle East can also find out more information using the same link and enter with promo code: WWM403.