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Interview with Signtrade, Platinum Sponsor of FESPA Middle East

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Interview with Signtrade, Platinum Sponsor of FESPA Middle East

Insights with Signtrade - Platinum Sponsor of FESPA Middle East

At FESPA, we are pleased to have received the support of Signtrade International for FESPA Middle East 2024. As a leading distributor in the MENA Region & Pakistan for over three decades, they will be bringing a host of world-leading print and signage technologies to the event.

We speak with Managing Director, Yasin Merchant, about their participation at the exhibition.

What is the significance of FESPA Middle East for your business and why have you decided to sponsor and exhibit?

Having dominated the signage industry with unrivalled excellence for over 35 years, Signtrade has emerged as a symbol of innovation across the Middle East, North Africa, and South Asia. Therefore, it is only natural that when FESPA, the industry's premier and highly successful exhibition, decided to venture into the Middle Eastern market, a partnership with Signtrade became paramount. The convergence of these pioneering stalwarts seamlessly aligns their shared vision, expertise, and unwavering commitment to delivering unparalleled quality and innovation to the thriving Middle Eastern market. As a testament to this groundbreaking collaboration, Signtrade has committed to establishing an unprecedented presence at the inaugural event. As part of this strategic partnership, Signtrade has secured an expansive space measuring in excess of 800m2, solidifying its position as one of the largest exhibitors in the organisations  history.

This sets the stage for Signtrade and our partners, for an exciting and impactful showcase of collective prowess and innovation.
Signtrade finds significant strategic advantages in participating at FESPA Middle East, including market expansion, enhanced brand recognition, fostered business growth and valuable industry insights. Moreover, by increasing our involvement, we aim to leverage the numerous opportunities this event offers for growth, networking, and industry recognition. However, we are particularly thrilled about our participation as it coincides perfectly with our 35th anniversary. This gives us a fantastic platform to celebrate new partnerships, unveil latest technology, and highlight our ongoing commitment to innovation and sustainability.

Yasin Merchant, Managing Director of Signtrade International meets with Neil Felton, FESPA CEO

What products will you be displaying on your stand at FESPA Middle East?

At Signtrade, we adopt a user-centred approach, emphasising the practicality of our portfolio in diverse industries such as signage, packaging, textiles, art, and architecture. By offering an end-to-end product line, we prioritise optimising workflows to enhance the user experience. Our aim is to captivate visitors with inspiring and exciting applications, providing an immersive journey.

We, along with our esteemed partners will be demonstrating their latest innovations, with live demos and product presentations. We will be exhibiting the latest in technology from world-renowned partners such as HP, SwissQPrint, Mimaki, Epilog, Gravotech, Handtop, TPS, TigerTec, EtchCut, Shannon, Neolt and ST-Tec. We will also be showcasing our extensive material portfolio, that includes 3M, Metamark, Starflex, Cosign, LucoLED and many more.

Do you plan to launch any new products? And if so, can you share any details with us?

We've got an exhilarating whirlwind of developments happening behind the scenes - exciting programming, revolutionary product launches, expansion into new territories, and forging new partnerships. We're keeping all the juicy details under wraps for now but mark your calendars for FESPA Middle East where we'll be unveiling it all to the public!

What is the theme of your stand and what will your key message be to visitors attending the event?

Hot on the heels of COP28 hosted by Dubai, sustainability is the talk of the town. However, at Signtrade, we not only talk about sustainability, but we also walk the talk. Our focus extends beyond merely showcasing sustainable products. We are committed to building a sustainable eco-system that educates and empowers our customers to adopt sustainable practices. Signtrade’s commitment to sustainable practices within the signage, graphics and textiles industry, showcases eco-friendly materials, energy-efficient equipment, and waste reduction solutions. Our partnerships with like-minded manufacturers, illustrate how collaborative efforts can drive positive change in the industry. Lastly, our bespoke solutions that sustainability isn't just good for the environment but can also benefit businesses by reducing costs, enhancing brand reputation, and meeting the growing demand for eco-friendly solutions. By focusing on sustainability, Signtrade not only delivers innovative solutions but also prioritises environmental stewardship, establishing Signtrade as a forward- thinking and responsible choice.