Alberto started his professional career at the age of 16 as IT manager at Gruppo Masserdotti, a pioneering organisation in visual communication. While working alongside the founder Andrea Masserdotti in leading the company, he first performed his role as Marketing Director and then as Commercial Director.

After strengthening his knowledge of the core business, he focused on technological innovation for the development of new products and the opening of new markets, which has led to him being instrumental in developing a Digital Signage division, and being founder of Domino Sistemi Srl and DominoDisplay.com which provide hardware and supply chain solutions for visual communication and digital signage.

Since 2006, Alberto has also been the president of FESPA Italia, a national association representing the members of specialist printing industry, covering sectors such as serigraphics, pad and digital printing.