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FESPA, the industry’s leading print and signage trade fair organiser, brings its inaugural FESPA Middle East to Dubai, 29-31 January 2024. Global brands are set to showcase the very latest developments in their software, machinery, consumables and applications.

No matter your role within the industry, there will be exhibitors and educational content to inspire and fulfil your business needs.



Who can you expect to meet? 

FESPA are well known for the high-quality decision makers that attend our trade fairs and events. 


expected visitors across 3 days


expected exhibitors and brands


over two halls at the DEC Dubai

 Why Dubai?

Dubai is a centralised location and a business-friendly environment which has got the backing of almost all global brands to open and operate their Middle East offices. FESPA’s research into the print industry in the Middle East, along with in-depth conversations with our key partners across Europe and the rest of the world, shows an incredible excitement for the opportunity to do business in these areas at a FESPA event.

FESPA Middle East will be a training and learning experience for a lot of the printers, local printers but also for anybody who’s into around the printing environment. It’ll be a chance for all of us to learn, to participate, to share our experiences and share ideas. It’ll be an outstanding moment. We look forward to having FESPA in the Middle East

Philippe Husni  
Managing Director
Heliozid Oce Emirates, Dubai 

For us, we are also excited to see FESPA coming to the Middle East, to help lift the industry, increase the education of customers and the people on the ground which will uplift the whole industry - We are looking forward to working with FESPA on that, and making a difference in the market.  

Ernest Azza
Regional Manager
LPF (Middle East, Mediterranean and Africa)  HP, Dubai 

I think it’s a key point to develop the market and to educate the market, and to show them different solutions and activities in the market and how we can develop unique things to the end user and our customers. I think everyone will share the same ideas. We are looking forward to seeing the future events and of course in the Middle East as well.  

Shihab Zubair
Regional Sales Manager
 EPSON, Dubai 

I’ll be very happy to see FESPA coming to Dubai at any time because Dubai is a very successful city for the Middle East. It is the main hub so it would be great to see FESPA in the Middle East coming soon.  

Hassan Kittaneh
Managing Director
 Multisystem Technology Dubai 


FESPA’s Profit for Purpose initiative is an international reinvestment programme that uses revenue from FESPA events to support the global specialty print community to achieve sustainable and profitable growth.

Whenever someone exhibits or sponsors a FESPA event or feature, or attends a FESPA event anywhere in the world, they are contributing to our Profit for Purpose programme.

The reinvestment is channelled into four key areas:

  • to help print businesses to diversify, grow and prosper
  • to share knowledge and market intelligence
  • to promote best practice and spark inspiration
  • to create valuable networking opportunities


Find out more


Looking to enhance your companies reach before, during and after the exhibition? We have many sponsorship options available, ranging from online, digital and onsite promotions enabling you to reach our global community whilst driving brand awareness.

Click here to download the Sponsorship brochure